The products should be designed to address as many of Taylors’ identified Consumer insights as possible. We’re looking for revolutionary ideas that can really shake up the roast & ground coffee category appealing to both current and younger consumers.

​

This was a quick 2 week live project set by Taylors of Harrorgate to redesign their coffee packaging. For this project I decided to simply include a coffee peg/spoon to eliminate the issue of coffee becoming stale and the user using incorrect amounts of coffee. 

I also designed the packet to have an extra large opening to make sure no coffee is spilt.